Performance Research Associates
Author's Bio (see also Author's Web Site)
Performance Research Associates (PRA), founded in 1972 by the late Ron Zemke, author of nearly 40 books on service quality and organizational effectiveness and one of the leaders of the American customer service revolution, consults with large and medium-sized corporations and nonprofit organizations on service quality, customer loyalty, and creating a customer-driven culture. PRA conducts organizational effectiveness and customer retention studies and creates customer retention strategies for a who’s who of clients including GlaxoSmith-Kline, First Union Corporation, Hartsfield Jackson Atlanta International Airport, American Express Financial Advisors, Price-WaterhouseCoopers, Prudential Insurance, Harley-Davidson, Bennington Capital Management, Dun & Bradstreet, CUNA, Wachovia Bank & Trust, Roche Diagnostic Systems, Oppen-heimer Funds, Microsoft, Broadbase Software, General Reinsurance, Motorola, Universal Studios Theme Parks, Deluxe Corporation, and Turner Broadcasting System.
The firm is headquartered in Minneapolis, Minnesota. In addition to the company’s consulting work, the firm is involved in writing, conducting seminars, and public speaking.
As a group, the PRA team has written more than fifty business books and several thousand articles. They have developed a dozen commercially successful, proprietary seminars, thirteen commercially available training films, and several proprietary organizational assessment instruments. The work of PRA partners touches hundreds of thousands of people a year in corporate America and beyond. To inquire about how PRA might assist your organization, please call 612/338-8523 or e-mail us at PRA@socksoff.com.
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