The Brand You50: Or, Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!
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Tags: Business, Contemporary
ISBN-13:9780375407727
Description
Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure—now that's much harder."
Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You.
A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers—ourselves—over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers.
But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now.
I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You.
Step #1 in the model was the organization . . .a department turned into PSF 1.0. Step #2 is the individual . . .reborn as Brand You.
In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You.
Extended Copyright Information
Copyright © 1999 by Excel/A California Partnership.
All rights reserved under International and Pan-American Copyright Conventions. Published in the United States by Alfred A. Knopf, Inc., New York, and simultaneously in Canada by Random House of Canada Limited, Toronto. Distributed by Random House, Inc., New York.
A Borzoi Book, originally published by Alfred K. Knopf, Inc., a division of Random House.
Cover design by Chip Kidd.
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About the Author
"In no small part, what American corporations have become is what Peters has encouraged them to be."—The New Yorker "Peters is...the father of the post-modern corporation."—Los Angeles Times "We live in a Tom Peters world."—Fortune
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OR: TRANSFORM YOURSELF FROM AN “EMPLOYEE” INTO A BRAND—ONE THAT SIGNIFIES DISTINCTION, COMMITMENT, AND PASSION!
The fundamental unit of the new economy is not the corporation but the individual. Tasks aren’t assigned and controlled through a stable chain of management but rather are carried ...
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The Brand You50: Or, Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!
Send 62 installments for $6.95 as a gift.
The Brand You50: Or, Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!
Receive 62 installments for $6.95. Start with 2 free samples—pay only if you want to continue.
