Fashion Classics (3 of 10)
Fashion Classics by Alexandra Suhner Isenberg. Copyright 2011 by Alexandra Suhner Isenberg.
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Fashion Classics: DVF Wrap Dress
Diane Von Furstenberg's iconic wrap dress made its debut as a top in 1972, inspired by ballerina's wrap sweaters. Two years later, the wrap shirt was elongated into a dress, which became Diane Von Furstenberg's iconic wrap dress. Can a fashion business be built on a single item of clothing? In this case, yes. The wrap dress's popularity was based on the fact that it is a very flattering shape, and suits many body types. This was the foundation of the DVF brand, and even though the brand now sells a full womenswear collection, the brand's story is based on making flattering clothing for the modern woman. On a boyish figure, the wrap dress emphasizes curves with the belted waist, and on a more womanly shape, the waist closure creates an hourglass figure. The wrap dress is most frequently seen in DVF's signature bold, colorful prints.
Image courtesy of Diane Von Furstenberg.
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