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Fashion Classics (3 of 10)


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Fashion Classics by Alexandra Suhner Isenberg. Copyright 2011 by Alexandra Suhner Isenberg.
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Fashion Classics: DVF Wrap Dress

Diane Von Furstenberg's iconic wrap dress made its debut as a top in 1972, inspired by ballerina's wrap sweaters. Two years later, the wrap shirt was elongated into a dress, which became Diane Von Furstenberg's iconic wrap dress. Can a fashion business be built on a single item of clothing? In this case, yes. The wrap dress's popularity was based on the fact that it is a very flattering shape, and suits many body types. This was the foundation of the DVF brand, and even though the brand now sells a full womenswear collection, the brand's story is based on making flattering clothing for the modern woman. On a boyish figure, the wrap dress emphasizes curves with the belted waist, and on a more womanly shape, the waist closure creates an hourglass figure. The wrap dress is most frequently seen in DVF's signature bold, colorful prints.

Image courtesy of Diane Von Furstenberg.

You can check out more from the author's website, Searching for Style, here.

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