Flipping the Funnel: Company Edition
13 Installments—Entirely free
(Preview)
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Tags: Business, Contemporary, Economics, Management, Self-Help, Technology
Learn how marketing guru Seth Godin believes some of the new Web 2.0 tools (flickr, del.icio.us, squidoo and others) combine with ideaviruses and the Purple Cow.
Description
Originating on marketing expert Seth Godin's popular blog, Flipping the Funnel: Company Edition offers smart advice and tips for professionals in many fields. This short book will show you how to see the "funnel" that's created by shoppers using search engines to browse. As Godin says, "Once you see the funnel, it's easy to understand how valuable your existing customers are, and easy to think about how you want to spend time and money in promoting and building your site. Most marketers are running a flat campaign. Embracing the funnel changes the way you treat people. And treating different people differently is what consumers demand."
Extended Copyright Information
Copyright 2006 by Do You Zoom, Inc. All rights reserved.
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About the Author
Seth Godin is a bestselling author, entrepreneur and agent of change. In Free Prize Inside, his follow up to the best selling marketing book of 2003, Purple Cow, Seth helps you make your product remarkable with soft innovations. You need to make each of your employees idea champions so they can find the Free Prize.
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In a book called _eMarketing_, which I wrote in 1995, I said something like “There are only four kinds of people: prospects, customers, loyal customers, and former customers.” The book was ahead of its time, and I was wrong.
For a book called _Permission Marketing_, which I wrote in 1998, the ...
Ratings for 'Flipping the Funnel: Company Edition' by Godin, Seth
| christe |  | 2009-05-26 | |
| MonicaR |  | 2009-09-02 | |
| msandler | | 2009-06-03 | |
| Pam_Beancounter | | 2010-08-16 | |
| socialtrinity | | 2009-07-09 |
Flipping the Funnel: Company Edition
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