Good Experience Columns
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from 6 Ratings and 3 Reviews
Tags: Business, Contemporary, Non-Fiction
Description
Mark Hurst, the visionary who popularized "customer experience" in business, shares his thinking in these short essays. A commitment to good experience, Hurst argues, can improve any organization: by treating people better, companies perform better. Adapted from Hurst's past writings in his Good Experience newsletter, the essays take on topics as diverse as branding, community, customer research, Internet technology, information overload, and interviews with unusual thinkers.
Extended Copyright Information
Copyright 2002-2008 by Good Experience, Inc.
This work, Good Experience Columns, by Mark Hurst, is distributed under the following Creative Commons License: Attribution-Noncommercial 2.5 Generic.
Originally published in Good Experience between October 2002 and May 2008.
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About the Author
Widely credited for popularizing "customer experience" online, Mark Hurst has worked since the birth of the Web to make Internet technology easier to use. He's the founder of Creative Good, a customer experience consultancy, and the host of the Gel conference, held annually in New York City.
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Marissa Mayer was the first person at Google to work exclusively on the user experience, starting in 2000. The UI team now consists of about eight people.
Q: What is Google's secret in maintaining such a simple and clear user experience, so consistently?
Larry Page, our founder, has been very ...
Copyright
Copyright 2002-2008 by Good Experience, Inc.
License: Creative Commons Attribution-NonCommercial 2.5
Back to topMember reviews
5/5
Reviewed by emiletic on Jun 1, 2009
Good Customer Experience Creates Business Longevity
Really convincing advice on how to approach business from the customer experience. Customers keep you in business is the bottom line in the real world; finding out how to improve their experience is or should be a top priority for every enterprise.
5/5
Reviewed by daveschappell on Mar 22, 2009
Putting Customer Experience First
With any business, but especially with those online, it's easy to forget that the customer experience is ultimately what will make or break your success -- Mark Hurst does a great job of bringing real-life examples to remind you about how important it is to keep open-ended customer interactions at the forefront of your product planning process.
5/5
Reviewed by gongze on Feb 26, 2009
excellent read
i learned so much from it
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Ratings for 'Good Experience Columns' by Hurst, Mark
| daveschappell | | Read review | 2009-03-22 |
| emiletic | | Read review | 2009-06-01 |
| gongze | | Read review | 2009-02-26 |
| lingtan | | 2008-07-22 | |
| markhurst | | 2008-07-17 | |
| senemdemiray | | 2009-06-25 |
Good Experience Columns
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