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Good Experience Columns

by Mark Hurst

60 Installments—Entirely free

(Preview)

Members' Rating: 5.00from 6 Ratings and 3 Reviews

Tags: Business, Contemporary, Non-Fiction

Good Experience Columns
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Description

Mark Hurst, the visionary who popularized "customer experience" in business, shares his thinking in these short essays. A commitment to good experience, Hurst argues, can improve any organization: by treating people better, companies perform better. Adapted from Hurst's past writings in his Good Experience newsletter, the essays take on topics as diverse as branding, community, customer research, Internet technology, information overload, and interviews with unusual thinkers.

Extended Copyright Information

Copyright 2002-2008 by Good Experience, Inc.

This work, Good Experience Columns, by Mark Hurst, is distributed under the following Creative Commons License: Attribution-Noncommercial 2.5 Generic.

Originally published in Good Experience between October 2002 and May 2008.

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About the Author

Widely credited for popularizing "customer experience" online, Mark Hurst has worked since the birth of the Web to make Internet technology easier to use. He's the founder of Creative Good, a customer experience consultancy, and the host of the Gel conference, held annually in New York City.

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Opening Lines (Experimental)

Marissa Mayer was the first person at Google to work exclusively on the user experience, starting in 2000. The UI team now consists of about eight people.
Q: What is Google's secret in maintaining such a simple and clear user experience, so consistently?
Larry Page, our founder, has been very ...

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Copyright

Copyright 2002-2008 by Good Experience, Inc.

License: Creative Commons Attribution-NonCommercial 2.5

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Member reviews

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5/5 5.00

Reviewed by emiletic on Jun 1, 2009

Good Customer Experience Creates Business Longevity

Really convincing advice on how to approach business from the customer experience. Customers keep you in business is the bottom line in the real world; finding out how to improve their experience is or should be a top priority for every enterprise.

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5/5 5.00

Reviewed by daveschappell on Mar 22, 2009

Putting Customer Experience First

With any business, but especially with those online, it's easy to forget that the customer experience is ultimately what will make or break your success -- Mark Hurst does a great job of bringing real-life examples to remind you about how important it is to keep open-ended customer interactions at the forefront of your product planning process.

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5/5 5.00

Reviewed by gongze on Feb 26, 2009

excellent read

i learned so much from it

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Ratings for 'Good Experience Columns' by Hurst, Mark


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daveschappell 5.00 Read review 2009-03-22
emiletic 5.00 Read review 2009-06-01
gongze 5.00 Read review 2009-02-26
lingtan 5.00   2008-07-22
markhurst 5.00   2008-07-17
senemdemiray 5.00   2009-06-25

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