What's your opinion of 'teach yourself' type books? For example, I'm trying to get into Internet marketing and reading several books at the moment. It's not proving easy at all. How do you choose which ones to go for out of the millions out there?
My advice, as someone who used to work there, is to go to Amazon.com and search Business Bestsellers. Then drill down to the subcategory that encompasses your topic of interest. It's usually a good indicator of which are the best books in any subject area. Or you could spend hours in the library reading all the business publications. Most of them have book review columns that could prove helpful. That's why book clubs used to do so well because of the editors' choices. I don't think you'll find much help in most physical bookstores, sadly.
Jan 21, 2010 10:17 pm
Yes indeed, the book review columns in Amazon has proven to be very helpful in choice of business books. There are many with similarity in title and topics and can make it difficult for you to pinpoint which one to choose. The structure of the content pages is also another important criteria since it represents how the author intends to pass on their ideas and information to the readers.
Jun 27, 2010 2:16 am