DailyLit Signs Deal With Kaplan Publishing
SAT Prep Program Now Offered Via Email/RSS Book Delivery Service
Mamaroneck, New York - January 16, 2008 - DailyLit (www.dailylit.com), a digital publisher and service that allows users to read entire books via email and RSS installments, has signed a deal with Kaplan Publishing to offer test preparation material via DailyLit. The SAT Prep Program, which was created exclusively for DailyLit, offers students daily installments of SAT prep lessons, including sample test questions in weekly reviews.
The SAT Prep Program is broken down into 60 installments and costs $4.95 for the entire program. Each installment is equal to one daily lesson, with the ability to receive the next installment immediately. The lessons focus on vocabulary, usage and grammar, and cover important vocabulary words by giving concise definitions, helpful synonyms, and sample sentences that show words in context. After every four installments, students receive a weekly quiz (with accompanying answers) to test and reinforce material previously presented.
Students receive the service via DailyLit (www.dailylit.com) the way they would receive any book via DailyLit -- by entering their e-mail address and days of the week/time of day of delivery to create their own personalized schedule. Students pay only if they like their sample installments. "The folks at Kaplan did a terrific job in designing an SAT program that is easily mastered on a daily basis", said Susan Danziger, President and Publisher of DailyLit. "Kaplan's SAT program is perfect for DailyLit since it allows students to budget their time and focus on one lesson at a time, with the option to move on to the next. And, with the review quizzes, students are that much more prepared."
"At Kaplan, we focus on how students can work with our test prep material and manage it accordingly. Since students are all on email, DailyLit serves up an ideal format," said Maureen McMahon, Vice President and Publisher, at Kaplan Publishing. "We looked at what DailyLit was doing and knew this was a great idea. This method of delivery is affordable and easy to digest for students studying for the SATs."
ABOUT DAILYLIT
DailyLit (www.dailylit.com) is a leading publisher of serialized books in digital form. DailyLit currently features 750 classic and contemporary books available for free or on a Pay-Per-Read basis. Installments to books are received via e-mail/RSS feeds (including on Blackberries and iPhones) and arrive in a reader's Inbox according to the schedule set by each reader (e.g. 7:00am every weekday). Installments can be read in under 5 minutes, and additional installments are available on demand. DailyLit's titles include bestselling and award winning titles, from literary fiction and romance to language learning and science fiction. Co-founded by a team of publishing professionals and technology experts, DailyLit is headquartered in Mamaroneck, New York.
ABOUT KAPLAN
Kaplan Publishing is one of the nation's leading publishers of academic and professional development resources. We produce more than 150 new titles annually, on topics such as general business, real estate, finance and investing, test preparation, college and graduate school admissions, academic and professional development. Kaplan Publishing is the number one provider of test prep materials for a variety of standard tests, including GRE, GMAT, LSAT, SAT, MCAT, TOEFL, and more.
Kaplan Publishing is a unit of Kaplan, Inc., a subsidiary of The Washington Post Company (NYSE: WPO). The name Kaplan was once associated exclusively with test preparation. Today, Kaplan retains its leadership position in test prep but is equally recognized as a leader in online education, academic tutoring, solutions for schools, and English language learning. Our mission is to help individuals achieve their educational and career goals. We build futures one success story at a time. www.kaplanpublishing.com
For Kaplan Publishing media inquiries, please contact Yvette Romero at 212-618-2432; yvette.romero@kaplan.com.
Contact: Maggie Hilliard 914-777-8109 press@dailylit.com
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